FathomRETAIL analyzes every product in your catalog at a granular level. It extracts detailed attributes, technical specifications, and functional nuances, creating a comprehensive internal model of your portfolio. This forms the foundation for accurate, intelligent search performance.

When a customer enters a search, whether in natural language or keyword form, FathomRETAIL interprets it in the context of your specific offerings. It identifies both explicit requirements and implied preferences, aligning them with relevant product features.

Products that match the query intent accurately are displayed. They are ordered to enhance the diversity of displayed products — helping the customer quickly comprehend available range to make informed choices. If the customer scrolls beyond exact matches, they are shown near matches that satisfy many if not all of the customer's criteria.

FathomRETAIL displays a short AI‑generated line that explains why the listed products were selected. This gives immediate clarity and reassurance. Each result then highlights the most relevant product details. Results load within milliseconds, keeping the experience fluid and focused.

Every search tells a story. By capturing and analyzing customer search patterns — what they ask for, what they ignore and what they engage with — FathomRETAIL provides you with data-driven insights into demand trends, gaps in the catalog, and shifting customer priorities.